PMI Science
Mobile Experience Build | 4 Cities | 600 Guests | Multi-Region Activation
THE BRIEF
OUR ROLE
PMI's Swiss headquarters sets the global standard for science communication — an immersive environment built to put visitors inside the R&D driving their business. We were trusted to recreate that experience for Canadian audiences at scale, without compromise.
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Experience Design & Production​
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Asset Design & Fabrication
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Multi-City Event Management​
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Interactive Content Design & Production
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Technical Design & Deployment
THE OUTCOME
Key audiences across four Canadian cities experienced PMI's breakthrough science firsthand — no transatlantic flight required. The asset system we built extended well beyond the original brief: a kiosk version for smaller settings, content that could be updated without a rebuild, and a platform flexible enough to serve the entire business going forward.
To increase the number of audiences that could benefit from the tour, we also created a kiosk version for smaller groups, and a portable tool for one-on-one meetings.