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Insurance Bureau of Canada

National Conference Presence  |  15+ Events  |  5 Cities  |  10,000+ Attendees

THE BRIEF

OUR ROLE

IBC was the major sponsor of one of the most important annual gatherings in their sector — a national conference bringing together politicians, industry leaders, and key stakeholders. We were trusted to manage every element of their presence with a single objective: ensure the right people had the right conversations, backed by consistent messaging and an experience that justified the investment year over year.

  • Branding & Messaging Strategy 

  • Experiential Event Design & Production​

  • Exhibit Design & Execution

  • Group Travel Management

  • Technical Production & Stage Management 

  • Asset design & Fabrication

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THE OUTCOME

Year over year, IBC's presence grew into one of the most anticipated parts of the conference. Record attendance. Genuine buzz. More importantly, the conversations happened — the right people connected, and the work continued to move things forward for the client long after each event ended.

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