Insurance Bureau of Canada
National Conference Presence | 15+ Events | 5 Cities | 10,000+ Attendees
THE BRIEF
OUR ROLE
IBC was the major sponsor of one of the most important annual gatherings in their sector — a national conference bringing together politicians, industry leaders, and key stakeholders. We were trusted to manage every element of their presence with a single objective: ensure the right people had the right conversations, backed by consistent messaging and an experience that justified the investment year over year.
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Branding & Messaging Strategy
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Experiential Event Design & Production​
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Exhibit Design & Execution
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Group Travel Management
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Technical Production & Stage Management
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Asset design & Fabrication





THE OUTCOME
Year over year, IBC's presence grew into one of the most anticipated parts of the conference. Record attendance. Genuine buzz. More importantly, the conversations happened — the right people connected, and the work continued to move things forward for the client long after each event ended.