PMI Science
Mobile Experience Build | 4 Cities | 600 Guest Experiences
THE BRIEF
OUR ROLE
Our client’s Swiss headquarters is a state-of-the-art facility where visitors can interact with the exciting science and discovery driving their business. We were charged with the task of recreating the experience for a mobile activation deployed to large scale events.
Experiential Event Design & Production
Brand Ambassador Programme
Multi-City Activation Management
Attendee Journey Architecture
Training Registration Experience
Live Data Collection & Reporting
International Production Partnerships
THE RESULT
We created an immersive experience for the Canadian market, allowing our client to showcase the same breakthrough R&D to all of their key audiences without having to hop the Atlantic.
Mindful of the required elements, we also ensured asset versatility – the ability to quickly rebrand the space and revise / replace content turned what was initially intended for use by a single department, into an exciting mobile activation with current & future value to the entire business.
